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Devine Powder Sheen (Our version of matte, crafted for the Irish, since 2005) makes color denser as light is absorbed by walls. The fact that Devine started in the Northwest and our gray weather demanded exclusive light-enhancing sheens that now enhance sunny places, is bonus! The fact that the paint really goes on like yogurt and makes painting really fun, is true. We have been copied by other paint companies in the last decade (truly flattering) but NEVER DUPLICATED :). See for yourself...
That is one delicious bite of Cocoa Powder with color...deemed Devine Powder Sheen!
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Sheens like Devine Powder are meant to soften color on walls and make it look "vintage".
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Because sheen matters--A sheen like Devine Powder gives wall color opaque-like density.
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