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Infographics can be powerful communications tools for fundraisers. Done well, they can express complex issues in a compelling way and demonstrate impact. A form of curation, they can also demonstrate a charity's expertise on its subject. They are one way that charities and nonprofits can harness 'big data' - theirs, and that of others. They also tend to be shared widely via digital media. Which fundraising infographics have we missed? Find us at www.fundraising.co.uk.
Kiva's Annual Report 2011 fits wonderfully onto one page - and it's a one page infographic! Very clear and easy to use. And a noticeable 'please donate now' button in the right-hand navigation bar. Via @Marc Gurp
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A partial infographic, this one. The full one is available as a PDF. It's part of the 2012 eNonprofit Benchmarks Study from M Strategic Services and NTEN - email messaging, campaigning, online fundraising, and social media. Lots of stats. www.e-benchmarkss...
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Doing well while doing good. How corporates and charities can work together for mutual benefit, and what consumers and donors think of this.
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JustGiving's infographic detailing funds raised for the London Marathon 2012, plus analysis of runners' age, gender and location. www.fundraising.c...
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JustGiving's data shows which are the most generous London boroughs in terms of residents supporting runners who fundraise via JustGiving in the 2012 London Marathon. Well done Wandsworth.
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Giving to charity makes you feel good.
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@Blackbaud shares how the arts and cultural sector is using technology and information.
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Howard Lake from blackbaud.com
2012 Nonprofit Social Networking Benchmark Report [INFOGRAPHIC] - Despite limited budgets and staffing, nonprofits continue to find great value in their fast-growing social networks. From @Blackbaud
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Howard Lake from bit.ly
Details of the Give It Back George campaign, launched by a growing consortium of charities and charity umbrella bodies, asking the Government to rethink its tax relief cap of the 2012 Budget which threatens major donor giving.
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JustGiving announces that 21 million people have used the site to raise over £1 billion. Congratulations! A significant milestone in digital fundraising.
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Sixth annual eNonprofit Benchmarks Study from M+R Strategic Services and the Nonprofit Technology Network (NTEN), of what is working today in online advocacy, fundraising and social networking.
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Howard Lake from mashable.com
How the American Red Cross helped in 2011. Includes a fundraising ask. Note the branding - just red, black and grey. Source: philanthropy.com
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US charity A Child's Right uses an infographic to explain to potential donors that a recent $10-million gift will provide only part of the money needed to expand to 16 countries. Source: Philanthropy.com
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2011 Top Fundraising Events: the top fundraising events across the USA by revenue
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Howard Lake from event360.com
The only Twitter Fundraiser Flowchart your charity will ever need.
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Charity: Who Cares? an infographic about US charitable giving from mint.com.
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Howard Lake from mint.com
Invisible Children's official response to questions about the KONY 2012 campaign. Questions? Email mailto:info@invis...
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A description of how Playmob.com's GiverBoard works. The company raises funds for charities from in-game micropayments from computer games players. They received £500k investment in March 2012: www.fundraising.c...
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Charity sector insurance specialist Ecclesiastical's infographic isn't designed specifically for fundraising, more to highlight the threat to charities from public liability claims. But it could be handy to educate the public why charities do have admin costs and do need to find funds to pay for insurance.
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Infographic focusing on the statistics of the March 2011 tsunami and earthquake which hit Japan. Clear calls to action at the bottom about how to help. But I wonder how well it functions as a fundraising tool? It is almost too divorced from the human suffering for it to work well in that way.
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Why online donors are worth more than offline donors. From Blackbaud's 2011 Online Giving Report, published 16 February 2012.
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Not an official Oxfam infographic, but an indication of how it and other charities could present internal data to stakeholders like donors. BUT, the image isn't as good as it could be: the circles aren't relative in terms of their value. And nor even are the proportions of the colours for 89% and 11%. Viewer beware! This infographic sparked a suggestion by Ivan Wainwright about whether database and CRM companies should add the functionality to generate infographics: blog.itforchariti...
by net_efekt
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Howard Lake from flickr.com
Howard Lake Credit to @Sarah Hughes for spotting this.
The Science of Crowdfunding - background and examples from Kickstarter. Source: www.zippycart.com
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Howard Lake from zippycart.com
Since 2007 Bill Gates has given away 48 percent of his net-worth for charity. From frugaldad.com.
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Howard Lake from frugaldad.com
@WaterAid's Water Works (waterworks.me) campaign infographic. Includes ROI on investment in sanitation. First interactive infographic I've seen - roll over the dots for extra info, a video, a link etc. (This effect doesn't work on Pinterest, I'm afraid, only on the original). Suggested by @LucyInnovation.
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Howard Lake from waterworks.me
Anne McCrossan This is exactly the kind of story all charities should be telling about themselves these days. Credible data, brought to life, used to create a compelling, interactive experience. And yet I bash my head against a wall with some clients on this kind of thing. Thanks for posting it, Howard.
Howard Lake Thanks Ann. I agree - of course. And it's such a flexible format. I can see this template being used for fundraising asks, reporting back to funders, thank you cards to volunteers, posters for local campaign groups etc. And in its digital form - the rollovers can be sounds or videos. All no doubt existing Water Aid content. Maybe if you show them this though more charities might 'get it'. Here's hoping.
Anne McCrossan You know Howard, you've read my mind :)
WaterAid Thanks for your comments on this!
Where and why people donated their time and money on YourCause.com during 2010 and 2011. (US stats). YourCause.com is a provider of global employee engagement solutions so these stats cover employee fundraising and volunteering.
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Howard Lake from yourcause.com
Giving at Christmas (2002-2010) on JustGiving.com.
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@radian6's report on Movember 2011
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The Anatomy of a Committed Donor – by Kevin Schulman at DonorVoice.com, and featured at www.theagitator.net. Spotted by @AdvantageNFP and @pauldegregorio.
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Derek Humphries' humorous take on infographics to support his advice on using video and film for charities.
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Annual reports and impact reporting are core elements of fundraising. LASA has summarised their annual report as an infographic, including details on their funding.
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Howard Lake from lasa.org.uk
The evolution of the online donor 2001-2011. By Katya Andresen, Network for Good's Chief Strategy Officer.
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Howard Lake from flickr.com
JustGiving's analysis of social giving driving donations on its site during September 2011.
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Who rules social media? A look at social media impact by nonprofit issues, by Craig Newmark and the Craigconnects team. #twitter #socialmedia #impact #craiglist # nonprofit
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The results of Leeds University's Matched Giving appeal presented in infographic format. Congrats to @adriansalmon.
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JustGiving's statistics for fundraising at the Virgin London Marathon 2011.
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The full infographic from Craig Newmark and the CraigConnects team courtesy of @mashable.
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Howard Lake from mashable.com
How the top 50 (US) nonprofits use social media. By Craig Newmark of CraigsList and the craigconnects team. #craigslist #nfptech
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Here's the 'Apple users donate more' image from Razoo.com, but in pounds rather than dollars.
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Why Cause Marketing hurts more than it helps, by Madeleine Puckette and Jourdann McGinn, 20 June 2011.
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Howard Lake from visual.ly
The results of your donations. Created for Dutch charity Eye Care Foundation.
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Howard Lake from visual.ly
Who's the most generous? Source: creditloan.com
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Adrian Salmon Great!