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Infographics can be powerful communications tools for fundraisers. Done well, they can express complex issues in a compelling way and demonstrate impact. A form of curation, they can also demonstrate a charity's expertise on its subject. They are one way that charities and nonprofits can harness 'big data' - theirs, and that of others. They also tend to be shared widely via digital media. Which fundraising infographics have we missed? Find us at www.fundraising.co.uk.
Infographic focusing on the statistics of the March 2011 tsunami and earthquake which hit Japan. Clear calls to action at the bottom about how to help. But I wonder how well it functions as a fundraising tool? It is almost too divorced from the human suffering for it to work well in that way.
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Why online donors are worth more than offline donors. From Blackbaud's 2011 Online Giving Report, published 16 February 2012.
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Not an official Oxfam infographic, but an indication of how it and other charities could present internal data to stakeholders like donors. BUT, the image isn't as good as it could be: the circles aren't relative in terms of their value. And nor even are the proportions of the colours for 89% and 11%. Viewer beware! This infographic sparked a suggestion by Ivan Wainwright about whether database and CRM companies should add the functionality to generate infographics: blog.itforchariti...
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Howard Lake from flickr.com
The Science of Crowdfunding - background and examples from Kickstarter. Source: www.zippycart.com
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Howard Lake from zippycart.com
Since 2007 Bill Gates has given away 48 percent of his net-worth for charity. From frugaldad.com.
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Howard Lake from frugaldad.com
@WaterAid's Water Works (waterworks.me) campaign infographic. Includes ROI on investment in sanitation. First interactive infographic I've seen - roll over the dots for extra info, a video, a link etc. (This effect doesn't work on Pinterest, I'm afraid, only on the original). Suggested by @LucyInnovation.
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Howard Lake from waterworks.me
Anne McCrossan This is exactly the kind of story all charities should be telling about themselves these days. Credible data, brought to life, used to create a compelling, interactive experience. And yet I bash my head against a wall with some clients on this kind of thing. Thanks for posting it, Howard.
Howard Lake Thanks Ann. I agree - of course. And it's such a flexible format. I can see this template being used for fundraising asks, reporting back to funders, thank you cards to volunteers, posters for local campaign groups etc. And in its digital form - the rollovers can be sounds or videos. All no doubt existing Water Aid content. Maybe if you show them this though more charities might 'get it'. Here's hoping.
Anne McCrossan You know Howard, you've read my mind :)
WaterAid Thanks for your comments on this!
Where and why people donated their time and money on YourCause.com during 2010 and 2011. (US stats). YourCause.com is a provider of global employee engagement solutions so these stats cover employee fundraising and volunteering.
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Howard Lake from yourcause.com
@radian6's report on Movember 2011
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The Anatomy of a Committed Donor – by Kevin Schulman at DonorVoice.com, and featured at www.theagitator.net. Spotted by @AdvantageNFP and @pauldegregorio.
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Derek Humphries' humorous take on infographics to support his advice on using video and film for charities.
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Annual reports and impact reporting are core elements of fundraising. LASA has summarised their annual report as an infographic, including details on their funding.
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Howard Lake from lasa.org.uk
The evolution of the online donor 2001-2011. By Katya Andresen, Network for Good's Chief Strategy Officer.
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Howard Lake from flickr.com
JustGiving's analysis of social giving driving donations on its site during September 2011.
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Who rules social media? A look at social media impact by nonprofit issues, by Craig Newmark and the Craigconnects team. #twitter #socialmedia #impact #craiglist # nonprofit
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The results of Leeds University's Matched Giving appeal presented in infographic format. Congrats to @adriansalmon.
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JustGiving's statistics for fundraising at the Virgin London Marathon 2011.
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The full infographic from Craig Newmark and the CraigConnects team courtesy of @mashable.
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Howard Lake from mashable.com
How the top 50 (US) nonprofits use social media. By Craig Newmark of CraigsList and the craigconnects team. #craigslist #nfptech
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Here's the 'Apple users donate more' image from Razoo.com, but in pounds rather than dollars.
Why Cause Marketing hurts more than it helps, by Madeleine Puckette and Jourdann McGinn, 20 June 2011.
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Howard Lake from visual.ly
The results of your donations. Created for Dutch charity Eye Care Foundation.
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Howard Lake from visual.ly
@howardlake vs @stevebridger. Two digital fundraising & charity practitioners and commentators.
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Howard Lake from bit.ly
Where does your money go. Source: Opportunity International Canada.
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Howard Lake from visual.ly
Charitywater's infographic from its September 2010 birthday campaign showing impact of birthday donations: www.charitywater....
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World Giving Index from @cafonline. #giving #philanthropy
Multi-channel giving: how online and offline giving go hand in hand. Source: Blackbaud Netwitsthinktank....
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From Beth Kanter's coverage of the 2011 eNonprofit Benchmarks Study by M+R and NTEN: www.bethkanter.or...
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From Beth Kanter's coverage of the 2011 eNonprofit Benchmarks Study by M+R and NTEN: www.bethkanter.or...
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From Beth Kanter's coverage of the 2011 eNonprofit Benchmarks Study by M+R and NTEN: www.bethkanter.or...
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From Beth Kanter's coverage of the 2011 eNonprofit Benchmarks Study by M+R and NTEN: www.bethkanter.or...
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From @blackbaud. Suggested by @pauldegregorio
How people of different ages respond to donation requests from different channels. Source: Justgiving.com. Suggested by @medavep.
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Howard Lake from flickr.com
Ninety-two percent of American’s took action for social change this past year, according to the Social Change Impact Report from Walden University. Source: mashable.com/...
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Howard Lake from 8.mshcdn.com
Infographic for the UK’s only ethical chip & pin social enterprise Ethecol from reasonably.so.
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Howard Lake from reasonably.so
Social Good - charity and technology in the online university. From @blackbaud and @mashable.
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Howard Lake Credit to @Sarah Hughes for spotting this.