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Take a look at our latest blog post on "Leave It to Steve'r" about our favorite online marketing underdog Twitter.
Newest blog from Cut to the Paste. Explores the topic of Internet memes and how Google+ is tapping into the craze!
Our campaign goal was to raise awareness and promote sales of the first graphic novel of the Mine That Bird Trilogy, a series based on the true story about a race horse that beat the odds and won the Kentucky Derby in 2009. The campaign needed to generate awareness and excitement for the “Mine That Bird” story, while also capitalizing on the large group of loyal horse racing fans.
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New Blog on Designer Collaboration - Jason Wu recently announced that he is the latest fashion designer to join the ranks of main-stream collaborators.
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Newest Blog Post on Leave it to Steve'r - With the recent release of Google+ Pages, the creators at Google have finally found a way to make up for their past mistakes with Google Buzz, Google Places and organic search.
Blog post, Twitter Top 10 - A lot of people do not know how to properly spend their time on Twitter
Blog Post, Tissue Pack Marketing - At first glance this seems like a tacky and ineffective strategy, but there are actually a few valid benefits of this strange approach.
Blog post, Google+ vs. Facebook - One of the innovative features of Google+ that has given it the social media website so much hype is Google+ Circles.
Mine that Bird - By using strategic messaging and Facebook advertising, we promoted the Mine That Bird Trilogy while also engaging and quickly growing the Mine That Bird fan base. These Facebook tactics, in addition to the Be a Jockey for a Day contest, ultimately increased the Mine That Bird fan base to more than 37,000 fans and growing.
Tweet me I'm Irish - JB Chicago developed a Twitter Microburst for Axe Deodorant that created over 3.5 million impressions in 10 days.
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25 Days of Dishmas - The creation of an advent calendar-themed microsite with new daily scenes/giveaways throughout the campaign encouraged ongoing interaction, which allowed the DISH message to spread across the target groups.
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Blog Post - For the most part, the logos for major brands are recognizable and go without saying, but what do they really mean? These revamped logos of major brands take a swing at what people really see when they look at these particular logos.
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