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Chaque jour, nous publions ici les communiqués de presse du secteur de l'hôtellerie de luxe et de la restauration gastronomique. Nous vous proposons également des liens vers des articles qui ont retenu notre attention. Nous publions également interviews et articles de notre rédaction.
2luxury2.com: L'Occitane and Westin Hotels are digital geniuses in emerging markets
Four Seasons, Hilton, and Marriott most digitally competent hotel brands
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SOCIAL MEDIA WORLD FORUM: THE BEST THINGS TO KNOW (PART 1)
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Jessica "Elizabeth and Felicia revealed that Four Seasons has been ranked number one in L2 Think Tank Digital IQ Index: a report of Hotels showing the use of various digital platforms by major hotel groups."
L2 Digital Think Tank shows positive correlation between digital excellence and RevPAR for hotels
Report: Hotels’ digital prowess brings higher stock price and room revenue
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Jessica "Hotel websites with user reviews gave up 38% less traffic to online travel agencies than did sites without such user-generated content"
Four Seasons tops competitors for site reviews, social media savvy
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Jessica from luxurydaily.com
Jessica “Four Seasons was consistent across every dimension,” said Daniella Caplan @dellenc, New York-based associate at L2 Think Tank and leader of the IQ study. “They do everything with full commitment and they try to test elements."
Top 10 hotels for online, mobile and social media
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Four Seasons, Hilton, Marriott Top L2's Second Annual Digital IQ Index: Hotels
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Jessica To download the complete rankings and full report, go to: http://www.l2thinktank.com/...
Four Seasons earns #1 spot on L2's Digital IQ index. Monday, 26th March 2012
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Jessica from 4hoteliers.com
Jessica “The number one score by Four Seasons reflects the brand's robust presence on social media platforms coupled with what we believe is the best website in the industry," said Scott Galloway, L2 founder.
Four Seasons Hotels and Resorts Earns #1 Spot on L2's Digital IQ Index: Hotels Report
Jessica from execdigital.com
Four Seasons Hotels and Resorts Earns #1 Spot on L2's Digital IQ Index: Hotels Report
Jessica from marketwatch.com
Key Luxury Hotels Book Digital Strategy
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Jessica from mediapost.com
Jessica “Brands that nabbed 'genius’ or 'gifted’ rankings experimented across platforms with tactics including concierge mobile applications, on-site user reviews, shareable destination guides, and programming on Instagram, Pinterest, and other emerging platforms.”
L2 Releases Digital IQ Index®: Hotels—measuring the digital competence of 52 global hotel brands
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Jessica from l2thinktank.com
Quand la mode pianote et réseaute
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Jessica from lemonde.fr
Jessica "Ces outils permettent de contrôler la stratégie de communication sans passer par la presse. D'autant que les magazines comptent, au mieux, quelques millions de lecteurs alors que les plates-formes peuvent générer plus de 5 millions de fans qui choisissent volontairement d'établir une relation directe avec la marque", analyse Véronique Valcu, associée de L2, un think tank new-yorkais spécialisé dans l'innovation digitale.
Digital media: Industry slow to embrace the internet
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Jessica “The majority are reluctant to display prices online, facilitate in-store pick-up, encourage user reviews, or link to third-party retailers, all of which lead to higher rates of both online and offline conversion," says Prof Galloway. Fewer than 30 per cent of the brands in L2’s Digital IQ Index®: Watches & Jewelry study were e-commerce enabled.
Online Landscape Evolves With S-Commerce
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Jessica @Maureen_Mullen talks Social Commerce with WWD
15 Ideas on Luxury & Innovation from L2 Think Tank
Sephora is most competent in mobile among prestige brands: study
Sephora Takes Top Spot in First-Ever L2 Prestige 100: Mobile IQ
Fashion 2.0 | Top 10 Fashion Films of the Season
L2's First Luxury Jewelry/Watch Study Identifies Best Online Performers in the Category
Quelle est la competence numerique des marques de haute Horlogerie/Joaillerie?
Tiffany and Swarovski named most innovative online
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Tiffany, Swarovski top jewelry, watch-specific digital IQ study:L2 Think Tank
Jessica from forbes.com
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Jessica "The standard deviation across L2's "Digital IQ Index: Hotels" tightened in 2012, suggesting differentiation in digital has become increasingly difficult. Strong sites, presence across major social media platforms, and optimization for mobile are becoming table stakes as competition intensifies...."