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Infographics that relate to marketing to moms and social media.
33% of Gen Y and 20% of Gen X moms who use the internet told BlogHer that their children had used smartphones by age 2. Slightly higher percentages of moms said their children age 2 or younger had used mobile phones and laptops.
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Smartphones are mom's new babysitter. 39% of US mothers who use the internet, have a mobile phone that they pass on to their children to keep them engaged during a car trip. Only the Nintendo DS and the car DVD player or video were used more often to keep kids engaged during car travel (at 40% and 47%, respectively). And just over one-quarter of the moms surveyed shared their iPads with their kids
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A brand targeting prom-going teens should focus on marketing strategy that helps both teen and Mom feel like they’ve found the “perfect dress,” “perfect shoes,” or even “perfect nail polish.” Moms are in the mood to stretch the budget to help their daughters (and sons) have the “perfect prom experience.” Part of this perfect experience is making sure their child is safe, so they are willing to put time and money into well-organized after-prom parties
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Moms are more likely than other women to visit Facebook daily
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According to a study by Performics, moms are 75 percent likelier than other women to trust information that companies post on social media and 45 percent more likely to base purchasing decisions on peers’ recommendations.
Moms are more likely than other women to own a smartphone and a tablet
Mothers are more active on Facebook and more receptive to marketing messages posted there than women who don’t have kids.
There are 77 million moms in the United States. Only nine million have children in the infant and toddler range. Ten million more have children ages three to five. But a full 25 million women are moms of young adults (ages 18-29), and another 12 million are moms of teenagers (ages 14-17).
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According to eMarketer, moms who blog are expected to steadily increase in number from 3.9 million today to 4.4 million in 2014.
Highly recommended for practitioners and branding professionals in retailing, product development and services, this book will help you tune into mom and align your brand with the ‘sweet spot’ intersections of mom’s hot button themes and oldest child age, from infant to young adults.
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New BlogHer study shows women trust blogs more than Facebook, Twitter, or other marketing methods
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Couch Surfing Redefined. Study by Marketing Magazine, Microsoft & Rogers Connect on Canadian Families and what the living room means to today's families.
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One of our latest client campaigns just launched: Pin to Inspire! Enter to Win a Gift Certificate for bynature.ca while inspiring other families to adopt an ecofriendly lifestyle. Details here!! www.bynature.ca/...
Tina Sharkey of BabyCenter shares insights into moms and their use of social networks
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Marketing to moms; Smartphones for the modern mom
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Who Is Playing Video Games And How Do The Consoles Compare? #infographic
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