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These are books that I have read that will help your agency become better at new business.
The most treasured ad agency new business book in my personal library. Every agency principal and new business director should read it. The decades of insights Cleve Langton provides are absolutely priceless.
1 like 6 repins
BusinessWeek.com columnist Carmine Gallo reveals the techniques that have turned Apple CEO, Steve Jobs, into one of the world’s corporate presenters. There are some helpful nuggets that will add punch to your next agency pitch.
9 repins
Another great book to help any ad agency pitch team. Lots of fresh ideas that will help you create presentations that really connect.
6 repins
Filled with great stories, insights and tips that will help any ad agency pitch team.
12 repins
Agency compensation is the number 1 frustration of CMOs. This is essential reading for any ad agency principal. It will change your thinking on how you should be promoting and pricing your agency's services. It will be one of the most important business books that you will read all year.
2 likes 4 repins
Bob Hoffman, the Ad Contrarian, is a candid straight shooter about insights into the advertising industry.
3 repins
The Now Revolution is an essential book that will change your thinking on how your business needs to adapt. It is also an important read for ad agencies to better understand the struggles and mindset for creative solutions for their client's businesses.
Worth the price just for the extensive case studies. An excellent read for those interesting in social media "marketing"
11 repins
Positioning is the foundation of your agency's new business program. To win new business you can't be everything to everybody. Tim Williams not only shares the value of creating a differentiating agency brand but then he tells you how to do it.
1 like 6 repins
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