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While Google updates their results many times each day, from time to time they unveil a major algorithm change.  The most recent change, code-named “Penguin”, occurred on April 24 and it caused some major changes in the search results.  The main story that you’ll read about is that Penguin has hit small businesses very hard.  While that may be true, the great thing is that search results are a zero-sum game; if some sites are going down, the

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More and more, the ROI of social media is simply that your business will continue to exist. For example, if I asked you for the ROI on your business phone, your response would likely be “Who knows, but we obviously need to have a phone!”. And you’re right! The same goes for social tools; customers fully expect you to have a presence on social networks to help them find answers to their questions and hopefully to encourage them to come in for a visit.

Some video tutorials on how to use various features on Pinterest.

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