Hideki Ogino

Digital Perception Flow Model

コミュニケーションをデザインするデジタルパーセプションフローモデル

Market: for which market is the value proposition being created? Value experience or customer experience: what does the market value most? The effectiveness of the value proposition depends on gathering real customer, prospect or employee feedback. Offering: which products or services are being offered? Benefits: what are the benefits the market will derive from the product or service? Alternatives and differentiation: what alternative options does the market have to the product or service? Proof: what evidence is there to substantiate your value proposition?

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Métiers d’Art – L’excellence française

Vanessa Paradis for Chanel Coco Campaign by Jean-Paul Goude, 1993

Guido Mocafico for CHANEL

Guido Mocafico

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Jean-Paul GOUDE for CHANEL

VEPA - Compulsory call to action

A movie I saw one night on Arte in Paris.

A movie I saw in flight.

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The only business book that really helped my business.

Never lose a pitch after reading this book.

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A book to follow (religiously) if you're running an small services business.