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Rawle Murdy developed this series of ads for Windsor Court Hotel in New Orleans, Louisiana to position the hotel as the place to embrace and experience the art, life, music and culture of the refined New Orleans.
Amy Coats from rawlemurdy.com
Rawle Murdy developed this series of ads for Windsor Court Hotel in New Orleans, Louisiana to position the luxury hotel as the place to embrace and experience the art, life, music and culture of the refined New Orleans.
Amy Coats from rawlemurdy.com
Rawle Murdy developed this series of ads for Windsor Court Hotel in New Orleans, Louisiana to position the luxury hotel as the place to embrace and experience the art, life, music and culture of the refined New Orleans.
Amy Coats from rawlemurdy.com
To support the evolution of The Urban Electric Co. brand, Rawle Murdy created a graphic identity to help launch a new lighting line in Architectural Digest, Vogue Home and Elle Decor. The strategic placement in dream publications combined with a distinct look, created an "it" factor for the brand among key audiences.
Amy Coats from rawlemurdy.com
To support the evolution of The Urban Electric Co. brand, Rawle Murdy created a graphic identity to help launch a new lighting line in Architectural Digest, Vogue Home and Elle Decor. The strategic placement in dream publications combined with a distinct look, created an "it" factor for the brand among key audiences.
1 repin
Amy Coats from rawlemurdy.com
For this North Carolina lodge, "it's always been about the game." The undeniable passion for the golf combined with a rich heritage and tradition in the sport is unique to Pine Needles and the focus in this print campaign.
Amy Coats from rawlemurdy.com
For Pine Needles Lodge and Golf Club, it's always been about the golf. Rather than focusing on the lodge experience itself, Rawle Murdy chose to focus on what really makes this place unique - its rich heritage and tradition in golf hearkening back to the sport's hey day in the 1920's.
Amy Coats from rawlemurdy.com
Piggly Wiggly is not about groceries. It's about down home cookin', small town-friendliness and a place that embraces all things southern. Rawle Murdy developed this campaign to remind consumers what makes Piggly Wiggly... well, Piggly Wiggly.
1 repin
Amy Coats from rawlemurdy.com
Piggly Wiggly is not about groceries. It's about down home cookin', small town-friendliness and a place that embraces all things southern. Rawle Murdy developed this campaign to remind consumers what makes Piggly Wiggly... well, Piggly Wiggly.
1 repin
Amy Coats from rawlemurdy.com
Piggly Wiggly is not about groceries. It's about down home cookin', small town-friendliness and a place that embraces all things southern. Rawle Murdy developed this campaign to remind consumers what makes Piggly Wiggly... well, Piggly Wiggly.
Amy Coats from rawlemurdy.com
The cookware marketplace is more than cluttered with competition - it's overrun with products at every price point. And Le Creuset is far from the cheapest. For this print campaign, Rawle Murdy focused on selling the brand by linking the passion and emotion gourmet cooks have for cooking to their cookware.
Amy Coats from rawlemurdy.com
Just after the first residents were settled in and enjoying life on Daniel Island, Rawle Murdy's marketing mission became to sell the vision of the lifestyle, before it was even completely realized. We used focus groups to determine key issues for the typical island resident and translated what we heard into local advertising focused on real residents and real situations with the tagline "This is life in an Island town."
1 repin
Amy Coats from rawlemurdy.com
Just after the first residents were settled in and enjoying life on Daniel Island, Rawle Murdy's marketing mission became to sell the vision of the lifestyle, before it was even completely realized. We used focus groups to determine key issues for the typical island resident and translated what we heard into local advertising focused on real residents and real situations with the tagline "This is life in an Island town."
Amy Coats from rawlemurdy.com
This ad designed for Charleston Place Shops, a collection on luxury and designer retailers located in Charleston Place Hotel, evokes the glamour of "Charleston's most sophisticated shopping experience" while playing on the natural tendency to justify an occasional designer shoe purchase.
Amy Coats from rawlemurdy.com
This ad designed for Charleston Place Shops, a collection on luxury and designer retailers in Charleston Place Hotel, evokes the glamour of "Charleston's most exhilarating shopping experience" while playing on the natural tendency to justify an occasional designer purse buy.
Amy Coats from rawlemurdy.com
This ad designed for Charleston Place Shops, a collection on luxury and designer retailers in Charleston Place Hotel, evokes the glamour of "Charleston's most arousing shopping experience" while playing on the natural tendency to justify an occasional jewelry splurge.
1 like
Amy Coats from rawlemurdy.com
As a part of the "Why Aren’t You Here?" campaign for Cheeseburger in Paradise, Rawle Murdy created this ad showcasing a signature summer dish against the backdrop of an ocean sunset in an effort to lure new diners into the restaurant.
Amy Coats from rawlemurdy.com
To restaurant guests, Cheeseburger in Paradise is a much-needed escape. Weaving tempting food shots into classic island images, Rawle Murdy was able to create an ad that made potential diners not just long for a cheeseburger, but for a Cheeseburger in Paradise.
Amy Coats from rawlemurdy.com
To help build a customer loyalty Cheeseburger in Paradise, a casual-dining restaurant chain, Rawle Murdy developed Island Hopper email blasts. Emails deployed only to members of the Island Hopper loyalty program and included promotions and offers to drive traffic back to the restaurant.
Amy Coats from rawlemurdy.com
To provide added-value to previous guests while luring them back to Charleston for another visit, Rawle Murdy created Hidden Charleston eNewsletters for Charleston Place Hotel. ENewsletter content included insider tips on what to see and do in the Charleston area, seasonal events and local favorite hotspots as well as exclusive hotel offers and services
2 repins
Amy Coats from rawlemurdy.com
Rawle Murdy helped Johnson Controls, a Fortune 100 power solutions company, garner support from area leaders and community members for a fully-integrated battery recycling facility in Florence, South Carolina, The facility is the first of its kind to receive an air permit in the United States in nearly 20 years. Working with Johnson Controls throughout the entire process, we helped manage transparent communications, rally public support and plan a groundbreaking celebration attended by more t...
Amy Coats from rawlemurdy.com
When Piggly Wiggly reached 25,000 Facebook Likers, Rawle Murdy wanted to celebrate with a fun viral stunt showcasing the brand's personality. Fans voted for which song they would like to see Mr. Pig, the grocery chain's mascot, dance to when the page hit 25k. Mr. Pig's frightfully accurate rendition of Beyonce's "Single Ladies", generated many views, likes and comments from the fans, and has since been featured in Steve Hall's AdRants and the Charleston Area Regional Business Journal (CRBJ).
Amy Coats from rawlemurdy.com
When Carnival Cruise Lines wanted to create an event around their Didja Ever? Campaign after one of the country's largest 10Ks, Rawle Murdy suggested they host the first-ever "beachfront" wedding during the race finish festival. After a nationwide contest, a bride and groom were chosen. The couple raced to the altar in custom-designed running tuxedo and wedding dress, tied the knot at a wedding in Charleston's Marion Square and left everyone asking "Didja ever wear sneakers to a wedding?".
2 likes 3 repins
Amy Coats from rawlemurdy.com
To push fall bookings for Wild Dunes Resort, Rawle Murdy helped secure a featured giveaway for The Today Show's "Fan of the Week" promotion. The Wild Dunes package was shared with more than five million viewers with footage also posted to the show's website.
Amy Coats from rawlemurdy.com
Mr. Pig is an icon in Charleston. And so is Dumas & Sons clothing store. In this video, one of a seven-part series, Mr. Pig attempts to put a Lowcountry twist on his classic look with seersucker. All videos in the series were put on Piggly Wiggly's Facebook page and YouTube channels earning views and shares while fostering love for The Pig.
2 likes
Amy Coats from rawlemurdy.com
Patriots Point Development Authority operates a naval and maritime museum in Charleston, South Carolina aboard the U.S.S Yorktown. When Patriots Point decided to upgrade their website, Rawle Murdy put the user in the driver seat with a vintage cockpit-themed layout, echoing the look and feel of offline efforts. The new look and interactive functionality relayed to visitors that Patriots Point is much more than an old aircraft carrier; it's "history you can touch."
1 like 1 repin
Amy Coats from rawlemurdy.com
KA-BAR Knives wanted to redesign their website as part of an overall effort to market knives to hunters and outdoorsmen without alienating their core audience - current and former U.S. military personnel. Rawle Murdy worked with web design and programming teams to develop a website that would both contemporize and unite the brand. The massive e-commerce site redevelopment included more than 1,200 web pages and a fully customized content management system.
1 repin
Amy Coats from rawlemurdy.com
The core of the KA-BAR brand is a life philosophy to never run from a challenge, but rather welcome them. To translate this message into the new website, we produced three testimonial videos of real-life hardcore stories using an equally hardcore illustration method - tattoos. This one features a father and son using a KA-BAR to survive the night in a freak snow storm.
Amy Coats from rawlemurdy.com
After Rawle Murdy realized travelers view Hammock Coast as South Carolina's best kept secret, we created a "Don’t come to Hammock Coast" campaign featuring a rogue tourist trying to preserve the hidden gem and in this case, the great dining as well.
Amy Coats from rawlemurdy.com
A continuation of the "Don't come to Hammock Coast" campaign, this interactive banner played up the area as South Carolina's secret spot, highlighting the award winning golf.
Amy Coats from rawlemurdy.com
Through research, Rawle Murdy discovered what families love most about Hammock Coast, South Carolina - the fact that it's a hidden gem, a well kept secret. With this in mind, we created a "Don't come to Hammock Coast" campaign, including this viral banner.
1 like
Amy Coats from rawlemurdy.com
ESite called themselves a software solutions company, but offered so much more to clients. They were consultants, analysts and strategic partners who worked with businesses to help solve operational challenges and discover target markets. Rawle Murdy helped eSite redefine their business position and then created a website that clearly delivered that new position to potential clients.
Amy Coats from rawlemurdy.com
The butter substitute Parkay needed to contemporize its brand while still maintaining an iconic image. With that in mind, Rawle Murdy created a first of its kind smart phone app featuring the famous Parkay talking tub. With the app, when words such as "butter" or "cow" were said, the butter tub responded with "Parkay!" or "Moo". The app received thousands of downloads and helped bring the heritage brand into the Twenty-first Century.
by RawleMurdy
Amy Coats from rawlemurdy.com
As part of an overall strategy to position Charleston Grill as a mood-elevating experience, Rawle Murdy developed this website for the restaurant. The images, content and functionality reinforced what was going on in Charleston Grill - a hip ambiance, contemporized décor and live, nightly jazz.
Amy Coats from rawlemurdy.com
CARNIVAL CRUISE LINES HOSTS FIRST-EVER WEDDING AT CHARLESTON’S ANNUAL 10K COOPER RIVER BRIDGE RUN
To restaurant guests, Cheeseburger in Paradise is a much-needed escape. Weaving tempting food shots into classic island images, Rawle Murdy was able to create an ad that made potential diners not just long for a cheeseburger, but for a Cheeseburger in Paradise.
Amy Coats from rawlemurdy.com
For Pine Needles Lodge and Golf Club, it's always been about the golf. Rather than focusing on the lodge experience itself, Rawle Murdy chose to focus on what really makes this place unique - its rich heritage and tradition in golf hearkening back to the sport's hey day in the 1920's.
Amy Coats from rawlemurdy.com
Patriots Point Development Authority operates a naval and maritime museum in Charleston, South Carolina aboard the U.S.S Yorktown. When Patriots Point decided to upgrade their website, Rawle Murdy put the user in the driver seat with a vintage cockpit-themed layout, echoing the look and feel of offline efforts. The new look and interactive functionality relayed to visitors that Patriots Point is much more than an old aircraft carrier; it's "history you can touch."
Amy Coats from rawlemurdy.com
The Something's Fishy website was developed as an extension of the Something's Fishy experience at the South Carolina Aquarium. Rawle Murdy designed the site to integrate seamlessly with Aquarium signage, characters and content as well as engage a youthful audience long after leaving the exhibits.
Amy Coats from rawlemurdy.com
In an effort to raise $42 million in private funds to turn an existing civic center in downtown Charleston into a world-class performance hall, Rawle Murdy created this piece for the Gaillard Center Foundation. Telling the story of the importance of the arts to Charleston, the 22 page brochure showed striking images of actual Gaillard performers, speaking to anyone who truly loves the arts.
Amy Coats from rawlemurdy.com
To continue raising awareness for The Post and Courier while increasing subscription sales, Rawle Murdy developed this ad campaign to brand the newspaper as the primary information source for consumers to make decisions. These television spots reinforced the established tagline "Because knowing makes a difference" and communicated that The Post and Courier helps readers simply their lives.
Amy Coats from rawlemurdy.com
Rawle Murdy created this eye-grabbing billboard for The South Carolina Aquarium to draw locals and tourists alike to experience the new exhibits.
Amy Coats from rawlemurdy.com
This ad designed for Charleston Place Shops, a collection on luxury and designer retailers in Charleston Place Hotel, evokes the glamour of "Charleston's most arousing shopping experience" while playing on the natural tendency to justify an occasional jewelry splurge.
Amy Coats from rawlemurdy.com
To help build a customer loyalty Cheeseburger in Paradise, a casual-dining restaurant chain, Rawle Murdy developed Island Hopper email blasts. Emails deployed only to members of the Island Hopper loyalty program and included promotions and offers to drive traffic back to the restaurant.
Amy Coats from rawlemurdy.com
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