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Examples of Hospitals Advertising. Examples of both digital and traditional. If you would like to contribute please let me know and I will add you to the contributors list. - @ReedSmith
Pinterest may not allow advertisers on its platform yet, but that's not stopping some third-party publishers from hosting campaigns on the rapidly growing social network.
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Bobby Rettew from mashable.com
Adding a human touch to a hospital’s Pinterest page
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Infographic: The Digital Lives of American Moms
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WHAT DO YOU HAVE TO LOSE? Ellis Medicine’s bariatrics campaign focuses on more than just weight loss
INFOGRAPHIC: Making Patient Experience A Priority
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Oncology poster for hospital system in upstate NY, by healthcare marketing agency Smith and Jones
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Smith & Jones from twitpic.com
AT ELLIS, PATIENTS ARE MORE THAN JUST A NUMBER Smith & Jones Launches Ellis Medicine’s One2One Cancer Care Campaign
Maternity poster for Ellis - "We were all shocked at how fast it happened."
Smith & Jones from twitpic.com
Video of the Week #1: Ellis Medicine's Reinventing Healthcare launch TV Spot by SMITH & JONES.
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Smith & Jones from vimeo.com
Frye Surgical Weight Loss Program
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USING PINTEREST FOR YOUR COMMUNITY HOSPITAL
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BELLEVUE TALKS WOMAN2WOMAN ABOUT MATERNITY Ellis Medicine begins Maternity campaign for Bellevue Woman’s Center
MARKETING ELECTIVE SURGERY TO AFFLUENT WEEKEND RESIDENTS Northern Dutchess Hospital is located in the bucolic and historic town of Rhinebeck, New York. It’s an upscale bedroom community for NYC commuters, affluent baby boomers and weekend-home owners. We saw an opportunity to promote the hospital’s Plastic and Cosmetic Surgery services to this upwardly mobile audience. Sophisticated humor appealed to the target’s vanity, a key motivation for any elective cosmetic surgery.
SECURING A MARKET LEADER’S POSITION The heart Center at Hudson Valley Heart was already the largest cardiology practice in their local market. To grow their business, they needed to expand their influence into surrounding areas. Competition in the neighboring Westchester and NY metro markets was fierce, dominated by larger, more sophisticated practices. With its humorous appeal to at-risk patients, this campaign helped secure their brand position as the region’s first choice for cardiac care.
Great inforgraphic supporting rebranding
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Infographic:Social Media in Healthcare
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ADVERTISING A COMPELLING ADVANTAGE FOR EMERGENCY ROOM PATIENTS
ELLIS INITIATES HEART2HEART CONVERSATIONS
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SECURING A MARKET LEADER’S POSITION The heart Center at Hudson Valley Heart was already the largest cardiology practice in their local market. To grow their business, they needed to expand their influence into surrounding areas. Competition in the neighboring Westchester and NY metro markets was fierce, dominated by larger, more sophisticated practices. With its humorous appeal to at-risk patients, this campaign helped secure their brand position as the region’s first choice for cardiac care.
The Northeast Back Institute at Memorial Hospital
I love the fact that this hospital knows there audience and know people are searching for this information. Great way to use a blog. Parenting Gay, Lesbian, and Bisexual Teens.
When thinking about consolidating checkins for a large hospital...this is great info.
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Cool stuff from Boston Children's! They are using Facebook to promote this to their 690K Friends! Good cross use of social with traditional to raise money and awareness.
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World’s First Live-Tweeted Open-Heart Surgery is a Success [PICS]
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Bobby Rettew from mashable.com
How a children’s hospital is reaching moms on Pinterest
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Reed Smith This is a great example of how to connect. Thanks for posting.
CPMC Sutter Health - Hands on Healing - Regional teaser and reveal outdoor advertising featured on wallscapes, billboards, buses, bus shelters and BART stations.
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Reed Smith from hcbhealth.com
CPMC Sutter Health - Hands on Healing - Carried by San Francisco Bay Area newspapers and magazines, these ads tell the CPMC story and highlight key service lines.
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Reed Smith from hcbhealth.com
Claremore Regional Hospital - Women's Health Services
Fetching pins…
![World’s First Live-Tweeted Open-Heart Surgery is a Success [PICS]](http://media-cache4.pinterest.com/upload/166492517444327763_LMCQuAD1_b.jpg)
Jay Massey That certainly would throw HIPAA out the window. :-)