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Grannie's kitchen: it was modern then

I have no idea why this style of refrigerator didn't catch on! I love (and want!) it. #vintage #1950s #kitchen #home #decor #fridge #refrigerator #homemaker #housewife

by Captain Geoffrey Spaulding

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"It is Flavor, the Soul of the Salad." From a Saturday Evening Post, 1925, this beautifully illustrated ad for Heinz pure cider vinegar will fit right into any kitchen. Fine-art laminated on high-density wood by Silver Maple Editions in Burlington VT. Sleek, waterproof and lightweight, a keyhole opening in the back makes it easy to hang. 10 x 13 1/2 x 1/4 smallequals.bigca... $45

Ad for Nesco cooker. So sleek and modern...grannie used it mostly for holiday cooking. This is a reproduction of a vintage ad, fine-art laminated on high-density wood for a sleek, durable finish. Keyhole opening in the back for easy hanging. $45. smallequals.bigca...

I didn't even know Heinz made peanut butter until I found this 1925 Saturday Evening Post ad. Now available in reproduction to suit any kitchen, or any peanut butter lover. Fine-art laminated on high-density wood by SilverMaple Editons in Burlington. Contemporary, sleek, durable, lightweight, with a keyhole at the back for very easy hanging. Really, a push pin will hold it. 10 x 13 1/2 x 1/4. $45 smallequals.bigca...

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1918 Wesson Cooking Oil original vintage advertisement. Illustrator Linn Ball. www.adclassix.com...

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1923 Sellers Cabinet. source www.flickr.com/...

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International Harvester Refrigerator. Color keyed to your kitchen.

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Set the table... then set the dial! Future meals could be as easy as that with miracle meal-getter. source www.flickr.com/...

by What Makes The Pie Shops Tick?

"Washdays are sure to be sunny in this colorful laundry. While washer and dryer take over, you can catch up with a favorite TV program or settle down to desk work. Soiled clothing is sorted into hamper baskets to match washer settings." -- "The American Home" April 1959

by saltycotton

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russel wright pitcher. Contemporary remake. source www.cubemarketpla...

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Lori Schutte Love love love

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SmallEquals yay. me too.

Eli Rabineau designed this modern kitchen, which came with red multi-level countertops, white cabinets and a linoleum floor. William Grigsby shot this kitchen, in the home of Nathan W. Levins, for the July 1948 House & Garden.

Book: John Henry Walsh, A Manual of Domestic Economy, 1874. Image Caption: "Modified Dinner A La Russe, Set Out For Eight"

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Russel Wright vase and cups. Painting on old window by Liza Cowan.

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Mary + Russel Wright, Guide To Easier Living, 1951 7 x 8.75 hardcover book with 199 pages that are profusely illustrated with detailed illustrations, photographs, charts and checklists. Russel and Mary's legendary guide to stylishly efficient decorating, entertaining and home maintenance. source www.modernism101....

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Russel Wright, I'm a bit obsessed with his shapes.

Watertown melamine cups and saucers. Adore this colorway.

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Magic Chef, 1939 Saturday Evening Post "1. Gadding around all afternoon...land sakes! Her poor husband probably eats his dinner right out of a can, and her house must be a sight!" "2. I know my duty when I see it. I called on that new Mrs Jones next day, to tell her a wifes' place is in the kitchen. But did she surprise me!" "3. Neat as a pin her kitchen was, with a bright, shiny new gas range. Seems it all but cooks by itself! That girl's not lazy...she's smart!" "4. 'I'm ashamed' I told susan. 'Just think how long I've slaved over my old range! Fiddlesticks! come on. let's do something about it!' " Cowan ephemera collections.

GE 1945 detail It's important to have her approval for the appliances because of what they say about how good a housekeeper/wife you are. The borders of femininity are patrolled not so much by men, but by other women. Cowan ephemera collections.

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GE 1945 Good Housekeeping. Cowan ephemera collections.

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Norge, 1944 Better Homes & Gardens. Cowan ephemera collections.

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American Gas Association 1949 Saturday Evening Post. Cowan ephemera collections

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Hotpoint, 1956 Better Homes & Gardens "Just think of creating a kitchen exactly as you want it - a center for family activities, entertainment - yet completely equipped with modern electric appliances." This happy homemaker has her daughter for company, at least after school. Maybe the daughter is scheming and plotting her eventual escape from the world of household economy. Cowan ephemera collections

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Nai Linoleum, 1925 Good Housekeeping "The kitchen, where you spend so much of your time, should be just as attractive in its own fashion, as any room in the house" Cowan ephemera collections.

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Frigidaire 1933. This is one of the very few fridge ads I've seen featuring a man, but notice that he's not going to prepare a meal, he's just grabbing a few beers. That's better than yelling, "Hey hon, get me a brew" but still... Cowan ephemera collections

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international harvester 1954. "Femineered" I love that. She gets to decorate the outside.Cowan ephemera collections.

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GE 1948. Even more food, including the ham, a whole turkey, puddings, fruit, frozen foods, milk in cartons. Cowan ephemera collections.

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Norge 1946. An abundance of unwrapped food, including what looks like a ham and a roast. Cowan ephemera collections

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Another stuffed fridge. Meats, puddings, cake, milk, frozen food, salads. The milk is still in glass bottles. Cowan ephemera collections.

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frigidaire 1940. Why would you put canned food in the fridge? Isn't the point of canning that it doesn't need refrigeration? After it's open, don't you put it in another container that has a lid? I guess it doesn't matter to the folks who live in ad land, since they put slabs of unwrapped meat right on the fridge shelf. Cowan ephemera collections

Gurney, 1925. Still not much food in the fridge. Enough, but not crammed. Cowan ephemera collections

Frigidaire 1925. Showing off the new fridge. Notice how little food is actually in it. Cowan ephemera collections

Frigidaire, 1940, detail. Saturday Evening Post. Cowan ephemera collections.

Fridgidaire 1931. Ice! Fast and easy. Cowan ephemera collections.

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Frigidaire 1931. The housewife shows off her new fridge to her friend. Cowan ephemera collections.

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Frigidaire. The salesman shows his wares to the wives. Cowan ephemera collections

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1931 Frigidaire booklet. Cowan ephemera collections

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