JELL-O

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Jello Booklet, detail. You can see that someone wrote over the "W" with pencil. People leave mysterious traces of themselves. Liza Cowan ephemera collections.

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Jell-O Strawberry Flavor. Leroy, New York: The Genesee Pure Food Company Chromo-lithograph poster, ca. 1905 source www.loc.gov/...

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retro jello mold

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Jelly love

by pageofbats

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Jell-o Ice Cream Powder. Cowan Ephemera Collections

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What Mrs. Dewey Did. Sounds like a good lead to a mystery story. And such gorgeous colors. Make sure to check out my Jello Board. Cowan Ephemera Collections.

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Triple test proves extra-rich flavor! Cowan Ephemera Collections!

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Jell-o. Six delicious flavors. Cowan Ephemera Collections.

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Jello Rhymes. Illustrations by Lucille Patterson Marsh. Jello often hired famous illustrators for their recipe books. Cowan Ephemera Collections

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Jello Ice Cream Powder. A separate product, the Ice Cream powder booklet was often included inside the regular recipe booklet. Cowan Ephemera Collections

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The House That Jello Built. See the Jello factory inside the Jello mold? Cowan Ephemera Collections

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No matter where you live. Cowan Ephemera Collections.

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All Doors Open To Jello. The Jello Girl. Cowan Ephemera Collections.

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Jello For Dessert. Featuring The Jello Girl, Elizabeth King. Cowan Ephemera Collections

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Easier than cooking. Cowan Ephemera collections.

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All the lovely possibilities. Such gorgeous printing in this chromolithographed recipe booklet. From The Jello Bride. Cowan Ephemera Collections.

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The Jello bride. Shown with The Jello Girl, Elizabeth King, as bridesmade. Notice the bold wash of red behind them, a lovely and unusual abstract graphic element contrasted to the tightly controlled and detailed images of the bride and bridesmaid. Cowan Ephemera collections

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Their first dinner at home as newlyweds. "Though the honeymoon is not yet over and everything she does is still perfect, the young housewife who is no cook has gone through a period of awful trepidation while preparing that first dessert."

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Prepared for emergencies. See the ghosts of possibility hovering over the newlywed. But she's got her Jello so it will all be alright. Cowan Ephemera Collections

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A treat for old Schoolmates, from The Jello Bride. Jello in various scanarios to show how grown up, and modern, this newlywed is. "On this beautiful summer afternoon three of her schoolmates - all happily married- gather at her home to live again their girlhood life and exchange confidences regarding the whims of their husbands and the cleverness of their babies..." Cowan Ephemera Collections

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Hello, That's It..Orange Jello. Again, Jello uses the latest in technology, the telephone, to show how modern they are. America's first packaged dessert was very very modern indeed. Cowan Ephemera Collections

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A delicious Salad For Dinner Tonight. This cardboard checkout standup ad features the ingredients for Jello salad...fruit and mayo. Yum? Cowan Ephemera Collections

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JELL-O America's most favorite Dessert. Although it seems quaint to us now, the telephone was the latest in technology when this recipe booklet was published.

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