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'If you told your company or product name to ten strangers, would at least half of them guess what business you're in?' #naming
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For an incredibly heady take on the subject, check out: www.ribbonfarm.co...
'Names don’t exist in a vacuum: distinguish yourself. Business is a competitive sport.' #naming
'Great Brand Names: Are emotional Stick in the brain Have personalities Have depth' #naming
'Six Thinking Hats' for ideation #concepting #thinking
'Geeks are best able to function at peak efficiency when everything makes sense.'
30-min gold nugget. Podcast on #branding & #naming for Small Businesses from 2 resources I've personally spent a lot of time reading: Alina Wheeler and Igor Naming. www.openforum.com...
Jim Collins: 'Keep your focus tight and don’t waver.'
Article on creating an online portfolio, with some useful 'about' page writing tips. Geared to visual work, but useful for thinking about any #curation.
Another pic of Matchbox's #rebrand--the creative process.
'Matchbox Mobile:' one of my favorite companies to name.
Concepting by Jan Rijkenberg: Hands down the best book I've read on why #branding matters. cc @idApostle
Dipika Kohli from google.com
'It's natural to want to fall in love with a name, but the bottom line is meaning... is built over time:' Alina Wheeler in 'Designing Brand Identity'
'ASAP is poison' says 37signals' founders in 'Rework'
'Six Thinking Hats' - A great book for ideation
The process of naming 'Hindsight,' a veterinary clinic in Oregon
A mobile software company's renaming and rebranding process
Highly recommend this free slideshare on what it means to create a brand.
A naming agency's 122 page guide -- GREAT read if you're seriously renaming.
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